We're Ryan and Connor — brothers from London with very different careers, but the same experience: applying for job after job and rarely making it past the first hurdle.
Between us, we've submitted thousands of applications. Ryan, after graduating from Imperial with a computer science degree. Connor, trying to break into marketing after university. Too often, we never even made it to an interview.
We came to see that the issue wasn't us — it was how the hiring system shuts out so many good candidates before they even get a chance. The "keyword matching" that filters out qualified people. The biased algorithms. The black-box ATS systems that no one understands.
Source: Aspirely benchmarking study across 40,000 UK applications.
So in 2023, we decided to do something about it. Working from our flat in East London, we built the first version of Aspirely — a tool that could scan a CV and show exactly what the bots see.
What started as a tool for ourselves quickly grew. Friends asked to use it. Then friends of friends. Within months, we had thousands of users and stories pouring in about landing interviews after months of silence.
Today, Aspirely AI is more than just a CV scanner. It's a complete Career OS designed to give people a fair chance — by making CVs, LinkedIn profiles, and job applications recruiter-ready. We help you beat the bots, stand out, and apply with confidence.
But our mission remains the same: putting people in front of people. Because everyone deserves to be seen for who they really are, not filtered out by an algorithm.
